Sunday 31 December 2017

London Cycle Diaries: Black Horse Lane Atelier

I have often highlighted the creativity for which London is famous. Black Horse Lane Atelier is a perfect example of this. They are a Walthamstow-based (east London) community- and sustainability-focused company that manufacture ready-to-wear denim jeans. At a time and age when a lot of products are made overseas in sweatshops, it was a privilege to see homegrown jeans made in Britain. It was also an honour to pay Black Hose Lane Atelier a visit last autumn and talk to David, product manager and raw denim enthusiast. Cycle diaries are time-lmited, but there was so much I wanted to know about Black Horse Atelier and so much David wanted to share that we ended up splitting the conversation into two parts (he also had costumers to attend to on the day and there was a workshop going on). I hope you enjoy this interview. The London Cycle Diaries will return in 2018 with lots more stories to share.

I wish you all a Happy New Year.


  1. I do love your interviews. You choose fascinating topics - and allow them space to talk - which many 'professional' interviewers do not.
    I hope that you and yours have a wonderful year ahead.

  2. It is good to know that some things are manufactured in this country. I agree with Elephant's Child, your interviews are great and I look forward to reading more in the coming year. Best wishes and much happiness in 2018.

  3. Fascinating stuff, Mario! Thanks for sharing.

    I wish you and your family a very HAPPY NEW YEAR!!!

  4. I think it's great how you bring places like this to the attention of the public. Knowing the story behind a product has influenced my buying habits on a number of occasions.

    I look forward to more interviews in the coming year. May 1018 richly bless you and yours.

  5. I'm sending positive thoughts for a very Happy New year, and the best possible 2018 for you.

  6. Interesting and enjoyable interviews, CiL.

    I wish only the best for you and for your family during the coming year. Take care, man ....

  7. Like your questions and how you let them say what they want. Interesting how they want to change the mentality.

  8. ... Atelier, a term that is new to me, Happy New Year.

  9. Wow, that was a brave, inspiring and interesting story. Made me a bit hungry, too (if you visit Australia make sure to visit Grill´d, it´s very yummy and has a concept like this one, too).
    Also, I wasn´t able to get jeans I really do like for years!
    I think I have to visit London some time again!
    Happy New Year and looking forward to more to come here.

  10. The best to you and your family in the new year. Thanks for all of your wonderful posts!

  11. Interesting! I've never heard of this company but I would LOVE to own a pair of British-made jeans. I'll look into it!

    Have a wonderful 2018!

  12. I love the idea of supporting local commerce and the fact that they make jeans, even better.
    Wishing you the best New Year ever.

  13. Have a wonderfully creative year!

  14. Siempre es bueno los productos fabricados en el mismo país a mi me parece la calidad superior en general.
    Que tengas una buena entrada de Año y que tus proyectos se vayan realizando.
    Un abrazo.

  15. Thank you for this great post! The idea of supporting a local company rather than buying from abroad is just what is needed right now, when the market is being flooded with so many cheap imports.

    I'd also like to wish you a very Happy and prosperous New Year!😊😊

  16. Hi Mario - this is such an interesting interview ... so pleased you brought them to us ... what a great idea for the future of the Walthamstow area ... just what we need to see being executed back into England ... excellent workmanship with their unique idea ... sounds just great - cheers Hilary

  17. Oh this heading photo and specially the cycle is sooo compelling!

    wishing you a safe ,healthy and Happy new year!

  18. I'm a fan of locally produced goods as well. Artisan made is always better quality. Happy new year again!

  19. I really appreciate your professional approach.These are pieces of very useful information that will be of great use for me in future.


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